Automotive Futures: The Agency Model
Created in 2023 for digital innovation studio Hi Mum Said Dad, this AI-generated video was developed as a visual opener for an automotive industry event at Frameless London. I directed and produced the film using a blend of tools including MidJourney for concept visuals, PikaLabs for motion, and Luma AI for spatial transitions — crafting a cinematic sequence that explored the future of car retail through AI-driven storytelling.
Commissioned to visualise the industry's shift toward the Agency Model, the video explores how emerging technologies are reshaping the car-buying experience — from personalised digital journeys to showroom-less interactions. Visually, the piece blends metallic minimalism, ambient lightscapes, and AI-generated motion to evoke a near-future sensibility that feels both human and high-tech. The result is a slow-building, immersive narrative that situates the viewer at the intersection of automation, design, and customer experience.
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