Created for Vuse at VML, I explored how core product visuals could be extended into distinctive and ownable environments using gen-AI. I artdirected and developed a series of high-impact product worlds combining Google AI Studio, Nano Banana Pro, ChatGPT and Photoshop to art direct, refine and finish the imagery. The aim was to create premium, visually rich product scenes that felt both surreal and brand-led, while keeping the device recognisable, clean and hero-focused.