For Jaguar at VML, I worked on AI-led visual exploration for launch ideas of the stunning new Jaguar Type 01 in New York City. I created refined image territories, product atmospheres and cinematic design treatments. The work was all about using AI as part of the creative process, from mood, composition and material exploration through to polished visual outputs. I combined tools including WPP Open AI, ChatGPT, Google AI Studio, Midjourney, Photoshop, Figma and Weavy. The focus was on developing elevated, yet realistic and future-facing imagery that is distinctly Jaguar.